Don’t limit your options

Your major should not dictate the jobs and career you pursue.  Why?  Because according to a report by the Federal Reserve Bank of New York, over 70% of college grads have a job that IS NOT RELATED to their college major.

So stop thinking that you have to get a job in finance because you're majoring in finance.

For most people, it really doesn't matter what your majors is.  It's more important to use your time in college to do these 3 things.

  1. Learn how to problem solve.
  2. Figure out what you’re good at. Figure out what you enjoy doing.  Combine what you're good at with what you enjoy.  Figure out what type of lifestyle you want.  Figure out how to enjoy what you're good at while paying for the lifestyle you want.
  3. Learn how to network.

We’ll dig deeper into each of those topics in upcoming posts.

Let’s start by featuring one career that just might tick all the boxes in #2 above.

Digital Marketing

Have you ever wondered why you see the ads you see in your Facebook newsfeed?  Have you ever read an email from American Eagle and thought, “I could write something better?”  If so, you might want to consider a job in digital marketing.

$45,000 to start; $100,000+ in 5 years

I recently read an "Ask Me Anything" thread on where a 22 year old European said he’s making $10,000 a month running Facebook Ads for 8-10 clients.  He works 10-20 hours a week.  

The starting salary for someone with no experience straight out of college averages around $45,000 to $55,000 depending on where you live.  

Here are a few examples of jobs you could get with little to no experience

After 5 years working in digital marketing, you can start earning $100,000 with a job like this.


Chose experience & growth vs. maximizing income right now

When you’re trying to figure out what you’re good at AND what you enjoy, it’s better to choose jobs that will expose you to a lot of different things.  They should open doors to other opportunities.

An entry-level job in digital marketing with the right company can open many doors. You might learn a lot about eCommerce and decide to sell your own product online (and potentially make millions).  

Or you might join a startup and collaborate with product development teams.  One of my friends started out running Google Adwords for and now he's a senior leader at Pinterest.

What would I do day-to-day?

Digital Marketing runs the gamut from creative to analytical.  Some jobs are all about creating content (blogs, organic social media).  Those roles could be good for English and Philosophy majors.  A job like conversion rate optimization is focused on conducting small tests to improve the effectiveness of a marketing funnel.  Someone studying chemistry might actually be great at conversion rate optimization. 

How can I figure out if I have a knack for digital marketing?

I hate to break it to you but your school doesn’t teach what you need to know about digital marketing.  Nathan (one of our recent grads) told me that his marketing professor said Nathan knew more about Facebook Ads than the professor.  Nathan also told me that he learned more in the first week of his job than he did in 4 years at school.


Teach Yourself or Take a course with General Assembly

There are 2 good ways to see if you might have a knack for digital marketing.  You can teach yourself some of the fundamentals by taking courses provided by Google and Facebook.


Or you can enroll into General Assembly's Digital Marketing course.  They have both online and in person programs.  General Assembly is well known and well respected in the Internet startup world.  They specialize in teaching people the skills needed for the most in demand jobs.  Those jobs range from digital marketing to software development to data science.  Their Digital Marketing course exposes you to many different types of digital marketing so that you can identify the parts that you like and you’re good at. 


Another thing that’s cool about General Assembly is that they have a team of people that can help you find a job in digital marketing after you’ve completed the course.  They’re highly connected in the startup world. 


Click here to learn more about General Assembly's Digital Marketing courses.


Stay tuned for future posts where we’ll dig into other jobs to consider.  We’ll also provide tips on networking and problem solving.